The Australian brand Interclean Group specializes in providing equipment, products, and innovative solutions for professional cleaning in both commercial and residential spaces. They also focus on infection control products and systems, offering critical support to the healthcare and aged care sectors. Interclean had a strong offline presence with printed materials and client meetings, but their online visibility needed improvement. My role was to enhance their digital presence and increase brand awareness.

I spearheaded the effort to update and optimize their websites with SEO and managed targeted ad campaigns on LinkedIn, Facebook, and Google. These efforts led to significant increases in engagement and visibility among key decision-makers in healthcare. I also provided comprehensive media support for the iClean Conference, creating digital ads, promotional materials, and video presentations, which resulted in a major boost in event attendance and participant interaction. Through collaborative efforts and my contributions, Interclean’s brand gained stronger visibility online, aligning their digital marketing with their offline success.

If you’re looking for a digital marketing expert for your next project, feel free to reach out—I’d be happy to help achieve your marketing goals.

Charm & Stone is an Australian handmade jewellery startup founded with the vision of offering unique, handcrafted pieces that reflect individuality. At the start, it was just an idea, and the founder needed a clear plan to bring it to life and establish a strong online presence.

The challenge was where to begin. As the digital marketing partner, I developed the brand from scratch, creating the name, logo, and visual identity. I customised Shopify, set up payment systems, structured the site, and organised email marketing. I also created all multimedia content, including product descriptions, section overviews, and blogs. A photoshoot of 70 products was conducted, with AI-assisted image enhancement.

Once the website was live, I launched social media accounts, filling them with relevant content. A test ad campaign on Facebook and Instagram followed, using A/B testing to optimise copy and visuals. These efforts provided valuable insights into the target audience and positioned the brand for growth.

If you're launching a startup and don't know where to start, I can guide you through the process from concept to execution. Let’s bring your vision to life!

The Australian Federation of Ukrainian Organisations (AFUO) is the leading body representing the interests of the Ukrainian community across Australia. AFUO brings together 22 national organisations, including churches, youth groups, and cultural institutions, actively engaging with Australian authorities and international donors.

AFUO faced challenges in coordinating information flow between various teams across Australia, which made it difficult to respond quickly to events in Ukrainian communities. There was also a lack of a unified social media strategy, reducing the effectiveness of communication with the target audience.

I helped streamline internal communication processes between teams in different cities. I developed content templates and a social media plan for Facebook, LinkedIn, Instagram, and YouTube, which enhanced engagement with various stakeholders. Additionally, a media team was organised for rapid response, and a digital volunteer program was introduced.

If you work with multiple target groups and need to improve your digital communications, get in touch with me, and together we’ll create an effective media strategy.

Ace Battle Mile is a fast-paced running game where two teams of four compete over a one-mile course, with a fifth player, the "Joker," influencing the race's outcome. It combines cutting-edge technology like the Race Result chip tracking system and Mile Vision goggles, allowing fans to experience the race in real time. Founded by Iurii Pidnebesnyi, Ace Battle Mile aims to revolutionize sports-tech with its blend of competition and immersive technology.

Iurii approached me with a challenge: potential partners and investors needed a clear, simple presentation of his concept. It was also essential to highlight his personal journey to build trust with stakeholders. I developed a personal website for Iurii that showcased both the uniqueness of Ace Battle Mile and his story as a visionary entrepreneur. The site communicated the excitement of the game and the innovative tech behind it, positioning Iurii as a leader in sports-tech. By focusing on his story, this presentation helped build credibility and attract partnerships.

If you’re looking to create a professional digital presence that builds trust and engages stakeholders, feel free to reach out—I can help bring your vision to life!

World Trade Centre Kyiv is an independent investment and trade organization that brings together business, industry, and municipalities to revitalise Ukraine's economy. As part of the global WTC Association, the local centre connects Ukrainian businesses with international partners and funding opportunities.

In 2020, Kyiv received the license to establish a local WTC. The challenge was to quickly develop a communication strategy and secure media coverage for government officials, business leaders, and international partners.

As part of the international team, I was responsible for creating a media platform. We strengthened the brand’s positioning through the personal brand of the WTC Kyiv president by launching the Economy of Trust interview show on YouTube, which was later adapted into podcasts, blogs, and social media posts with targeted advertising. This helped generate interest and attention even before the official launch.

Creating your own media platform is a great opportunity to showcase your brand's benefits across various communication channels. Contact me, and I’ll develop a step-by-step plan to help you achieve great results with your project.