Interclean Group is an Australian brand providing professional cleaning equipment and solutions across commercial, residential and healthcare sectors. While the business had a strong offline presence, its digital presence was inconsistent and underutilised.

My focus was to bring clarity, consistency and structure to their online marketing. I worked on improving and maintaining their websites, aligning content, and ensuring their digital presence was up to date and properly managed. I also supported their visibility through targeted campaigns and consistent updates across key platforms.

As a result, the brand became more visible and aligned across channels, helping strengthen trust and engagement with their target audience.

Charm & Stone is an Australian handmade jewellery brand created to offer unique, handcrafted pieces. At the early stage, the business needed a clear and structured digital presence to support its launch. My role was to bring structure, consistency and clarity across all key touchpoints.

I developed the brand identity, set up and structured the Shopify website, organised content, and ensured all elements were aligned and ready for launch. This included product content, visual assets, and basic marketing setup across the website and social platforms.

After launch, I supported ongoing updates and content to keep the brand active and consistent online. This helped establish a clear and cohesive presence, making the brand easier to understand, trust and engage with.

The Australian Federation of Ukrainian Organisations (AFUO) represents Ukrainian community groups across Australia, working with multiple teams, stakeholders and audiences. The organisation faced challenges with coordination and consistency. Communication across teams was fragmented, and their digital presence lacked structure and regular updates.

My role was to bring clarity and consistency to their communication processes. I helped organise internal workflows between teams in different cities, introduced simple content structures, and supported consistent updates across key platforms including Facebook, LinkedIn, Instagram and YouTube.

This made communication more coordinated, timely and easier to manage, improving overall engagement with their audience.

Ace Battle Mile is a team-based running concept combining competition and technology. The founder needed a clear and structured way to present the idea to partners and potential investors.

The challenge was to simplify a complex concept and present it in a way that builds trust. My role was to create a focused and consistent digital presence that clearly communicated both the concept and the founder’s background.

I developed a personal website that structured the information, aligned the messaging, and presented the key elements in a clear and accessible way.

This helped make the concept easier to understand and strengthened trust with potential partners and stakeholders.

World Trade Centre Kyiv is an investment and trade organisation connecting businesses, industry and international partners. At the early stage, the organisation needed a clear and consistent communication presence to support its positioning. The challenge was to organise communication and present the organisation in a structured and accessible way across different channels.

As part of the team, I helped develop a media platform that brought consistency and clarity to their digital presence. This included structured content, regular updates and aligned messaging across YouTube, social media and other formats.

This created a cohesive and recognisable presence, making it easier to communicate with stakeholders and build trust before the official launch.